Marketing Business of Beauty uses the global beauty industry as a lens through which to explore the fundamentals of successful business strategy. Beauty is one of the world's most dynamic consumer industries, combining powerful global companies, entrepreneurial brands, rapidly changing consumer behavior, constant innovation, and an evolving retail and digital landscape.

Students will examine how businesses create value and competitive advantage through brand strategy, consumer insight, product innovation, marketing, distribution, and financial decision-making.The course explores companies ranging from emerging entrepreneurial brands to global beauty conglomerates.

London will become an extension of the classroom. As a global center of retail, fashion, beauty, and culture, the city provides an exceptional environment for observing business strategy in action. Through store visits, brand experiences, guest speakers, and exploration of London's diverse retail landscape, students will connect classroom concepts to the marketplace firsthand.

Beauty serves as the case study; the larger focus of the course is understanding what makes businesses—and the people who lead them successful. This course covers various topics taught by different instructors each semester. May be repeated to a maximum of six semester hours.