ADV3008
Principles of Advertising
3 Credit Hours
Summer 2027
Valencia, Spain
N/A
Valencia Broad Curriculum Summer 2
Course Description
This course explores advertising and promotion as related to level of economic growth, cultural influences, and sociolegal environments. Set against the vibrant cultural and commercial backdrop of Valencia, Spain, students will examine how European and global brands adapt their advertising strategies to diverse local markets. Through case studies, exposure to regional creative industries, and immersive field experiences, students gain firsthand insight into cross-cultural marketing, media dynamics, and Mediterranean consumer behavior.
Note: Some courses are offered on multiple programs and some are not. Be sure to double check that the course you want is offered in the location and for the program session/dates that you are interested in. Contact us if you have any questions.
*/**/***/****/^ Course titles ending in any of these symbols are cross listed with another course on the program. If two courses end with the same symbol(s), students may register for one course or the other but not both.
*/**/***/****/^ Course titles ending in any of these symbols are cross listed with another course on the program. If two courses end with the same symbol(s), students may register for one course or the other but not both.
