The Introduction to Entrepreneurship course provides students with a foundational understanding of the core principles, opportunities, and challenges of starting and sustaining a business. Designed for aspiring founders and innovators alike, this course explores how successful ventures are identified, structured, and scaled in dynamic markets. Through practical experience and dynamic case studies, students learn to evaluate business opportunities and create viable Business Model Canvases. Core topics include identifying target markets, developing Minimum Viable Products (MVPs), forming go-to-market strategies, and navigating essential funding sources. Working individually and in teams, students apply entrepreneurial thinking to real-world scenarios—from analyzing local business environments to pitching original business concepts. By the end of the course, students will gain the confidence, communication skills, and practical frameworks required to launch new ventures, join innovative industries, or drive creative problem-solving in any professional environment. In the Florence program, students leverage the rich Italian commercial ecosystem as a real-world case study, examining local artisan enterprises, family-owned luxury businesses, and European startup models.