COM4560 | Section 0002
Social Marketing
3 Credit Hours
Spring 2027
Florence, Italy
N/A
Florence First Year Abroad Spring
Course Description

This course is an overview and application of social marketing principles and campaigns. This course is designed to familiarize students with current theory and knowledge in the field of social marketing and to provide students experience with planning a social marketing campaign.

Note: Some courses are offered on multiple programs and some are not. Be sure to double check that the course you want is offered in the location and for the program session/dates that you are interested in. Contact us if you have any questions.

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