MAR3023
Basic Marketing Concepts
3 Credit Hours
Fall 2026
Panama City, Panama
N/A
Panama First Semester Abroad
Course Description

This course is a required prerequisite for all marketing courses. Gives the student an understanding of the decision areas and the ability to utilize marketing concepts to make business decisions.

Note: Some courses are offered on multiple programs and some are not. Be sure to double check that the course you want is offered in the location and for the program session/dates that you are interested in. Contact us if you have any questions.