COM4560
Social Marketing
3 Credit Hours
Spring 2027
Florence, Italy
Upper-Division Writing
Florence Broad Curriculum Spring
Course Description
This course is an overview and application of social marketing principles and campaigns. This course is designed to familiarize students with current theory and knowledge in the field of social marketing and to provide students experience with planning a social marketing campaign.
Note: Some courses are offered on multiple programs and some are not. Be sure to double check that the course you want is offered in the location and for the program session/dates that you are interested in. Contact us if you have any questions.
